
Travis Knudtson
President
Travis has been the driving force behind Electronic Transfer since joining the company in 2006. After nearly two decades of dedicated service—growing alongside the business through its evolution into the nation’s leading high-risk merchant processor—he proudly became the owner, steering the company forward with the same commitment to freedom-loving merchants that has defined ETI for over 35 years.
As owner, Travis provides strategic leadership while remaining deeply involved in daily operations. He oversees all aspects of the business to ensure seamless, reliable payment processing for merchants nationwide—particularly those in challenging industries like firearms (FFL and ammo dealers), pawn shops, nutraceuticals, and more. His unmatched institutional knowledge of ETI’s systems, processes, and partnerships makes him an essential guide for team members and clients alike.
Even with ownership responsibilities, Travis stays hands-on and approachable. He regularly jumps in on sales consultations, support calls, and merchant interactions—delivering personalized solutions and building lasting relationships. Many of these connections span 20+ years, reflecting the trust and loyalty earned through consistent, no-nonsense service.
Travis excels at tackling complex challenges, from customizing payment setups to navigating regulatory hurdles in high-risk sectors. His creative, out-of-the-box thinking consistently delivers innovative solutions that help merchants thrive.
Outside the office, Travis remains a firm defender of the 2nd Amendment and individual rights—values that align closely with ETI’s pro-America, pro-freedom mission. An avid outdoorsman, he enjoys fishing, hunting, and time in nature as a refreshing counterbalance to business demands. Most importantly, he cherishes every moment with his wife and children, keeping family at the heart of his life.
In short, Travis is more than an owner—he’s a versatile leader, dedicated problem-solver, and trusted partner who builds enduring relationships and drives real results. His deep experience, passion for merchant success, and unwavering principles make him the ideal steward for Electronic Transfer and a true ally to the businesses we serve.